eCommerce sales account for 14.1% of all retail sales worldwide and are expected to reach $4.13 Trillion in 2020. As more and more brick & mortar retailers have closed shop in 2020, it’s safe to say that having an eCommerce presence is important for the success of retailers. If you are looking to start your own eCommerce store, you should consider the following to help grow your eCommerce sales:
- SEO: This stands for “Search Engine Optimization”. It is important to optimize your eCommerce store so that it can be found in the results of Google searches. See our article on SEO to learn more.
- SEM: This stands for “Search Engine Marketing” this is a form of marketing that involves promoting your website with paid advertising to increase the visibility of your website in searches.
- Developing an omnichannel marketing strategy – this refers to a multichannel sales approach that provides the customer with an integrated and seamless shopping experience. See our article on Omnichannel marketing to learn more.
- Connecting to a marketplace – you might want to consider connecting your website to an online or mobile marketplace such as Perk Hero’s mobile community commerce marketplace as way to help drive traffic to your business and raise awareness about your eCommerce site.
Ready to take the next step towards launching your eCommerce business? A quick way to get started is by launching a mobile storefront on the Perk Hero mobile application. To get started it’s as easy as filling out this vendor application form which only take 5 minutes to complete.